In late 2023, Biogone partnered with Picos Media to enhance their digital presence and drive sales through a comprehensive marketing strategy. As part of the creative team and their Account Manager, I played a key role in executing a robust plan that focused on educational impact, brand awareness, and conversion goals.

The campaign began with a thorough social media audit and a refresh of Biogone's digital profiles, ensuring a cohesive and engaging online presence. My responsibilities included creating visually compelling content and managing the design aspects of the campaign. We developed a series of educational and promotional materials that resonated with Biogone’s target audience, driving engagement and interaction.

The results of our efforts were significant:

• Instagram Performance (last 90 days):

  • 685% increase in impressions

  • 292% increase in profile visits

  • 967% increase in content interactions

  • 16.5% increase in followers

• Meta Ads Performance (last 45 days):

  • 54.63% increase in purchase ROAs 

  • 78.40% increase in conversion rate

  • 25.90% decrease in cost per purchase

This project not only elevated Biogone's brand awareness but also significantly drove sales, showcasing the power of a well-executed digital strategy. It was a collaborative effort that demonstrated my ability to create impactful visual content and contribute to successful marketing campaigns.

Lead Designer: Emily Tian
Copywriter: Isabelle Sutton
Meta Ads Specialist: Jason Landon