Hey Tiger is an ethical chocolate brand with a conscience, delivering unique flavours that surprise and delight while supporting The Hunger Project’s initiatives in Ghana.

When Hey Tiger announced its reopening, Picos Media was enlisted to manage the strategy, design, and production of their relaunch campaign, focusing on organic social media and a new e-commerce website. The challenge was to capture Hey Tiger’s fun and vibrant essence while clearly communicating their ethical practices and social impact. 

Following the launch of their new website, when I joined the team, I was tasked with designing a new hero banner for their website and creating organic social posts, including animated reels.